Strategic decision-making (SDM) is a complex process crucial to any business's success. Traditionally, it has relied heavily on human intuition and expertise. But what if artificial intelligence could step in? A fascinating new research paper explores this very question, examining how AI could transform the way businesses make strategic choices. The researchers delved into the potential of Large Language Models (LLMs), the same technology behind tools like ChatGPT, to generate and evaluate business strategies. They conducted two compelling studies. The first, in partnership with a European startup accelerator, compared LLM-generated business plans to those created by real entrepreneurs. Surprisingly, the AI-crafted plans attracted equal, if not more, investor interest. The second study used data from a startup competition, comparing LLM evaluations of business plans with those of seasoned venture capitalists and angel investors. The results revealed a strong positive correlation, indicating that LLMs can assess business opportunities much like experienced investors. These findings suggest that AI could play a powerful role in helping entrepreneurs refine their strategies and enabling investors to efficiently sift through a large number of proposals. AI’s ability to process vast amounts of data and identify complex patterns could unlock new levels of strategic insight. Imagine a world where AI could simulate market scenarios, run virtual case discussions, and even predict competitors' responses. This could democratize access to sophisticated strategic tools, previously available only to large corporations or those with deep pockets. But with this potential comes new questions. Will AI-driven strategies lead to increased homogeneity, with businesses converging on similar approaches? How can we ensure that human oversight and ethical considerations aren't lost in the equation? The researchers grapple with these issues, offering a framework for navigating the complex intersection of AI and strategy. They point out that AI's impact on firm performance will depend not just on the technology itself, but also on the competitive landscape and the strategic assets a company already possesses. The integration of AI into SDM represents a paradigm shift, potentially as revolutionary as the move from human traders to algorithmic trading in financial markets. This research provides a glimpse into a future where AI becomes an indispensable tool for making strategic decisions, ultimately transforming the landscape of business and competition. It's a future ripe with both exciting possibilities and critical challenges that we must address wisely.