Parenting can be incredibly challenging, and many parents struggle to find the support they need. Could AI offer a solution? Researchers explored this question by developing NurtureBot, an AI-powered wellbeing assistant designed to provide empathetic support, wellbeing exercises, and parenting information to new parents. But building a helpful AI isn't as simple as just programming a chatbot. The initial version of NurtureBot, while functional, felt robotic, transactional, and often missed the mark in providing truly helpful advice. So, the researchers turned to the parents themselves. Through a collaborative co-design process, parents actively shaped the development of NurtureBot, rewriting dialogues and suggesting features that would make the AI more understanding, personalized, and genuinely supportive. This process revealed the importance of empathy, localized resources, and the ability to personalize the interaction. Parents wanted NurtureBot to remember their previous conversations, understand their specific challenges, and offer tailored advice. They even suggested creative metaphors, like a "friendly advice guru" or a "trusted friend," to describe their ideal AI companion. The redesigned NurtureBot, incorporating this valuable parent feedback, saw significant improvements in user experience and usability. Parents reported feeling more understood, in control of the conversation, and ultimately, more supported. This research highlights the power of co-design in creating AI systems that truly meet the needs of their users. It also points to the potential of AI to address critical gaps in parental wellbeing support, offering scalable and accessible resources to parents when they need them most. While challenges remain, particularly around personalization and privacy, the NurtureBot story offers a compelling glimpse into the future of AI-powered support systems, where technology and human connection combine to create a more supportive world for parents.