Published
Aug 29, 2024
Updated
Aug 29, 2024

Protecting AI’s IP: Can Embeddings Be Watermarked?

WET: Overcoming Paraphrasing Vulnerabilities in Embeddings-as-a-Service with Linear Transformation Watermarks
By
Anudeex Shetty|Qiongkai Xu|Jey Han Lau

Summary

Imagine effortlessly copying the "brains" of a powerful AI model just by interacting with it. Sounds like sci-fi, but it's a real threat to companies offering Embeddings-as-a-Service (EaaS). These services, which provide text embeddings (numerical representations of text) generated by Large Language Models (LLMs) like OpenAI's GPT-3, are vulnerable to imitation attacks. Essentially, malicious actors can query the service, collect the output embeddings, and train their own "knock-off" model, bypassing service fees and potentially even offering competing services. To combat this, researchers have developed watermarking techniques to protect the intellectual property of these valuable models. Think of it like a hidden signature within the embeddings themselves. One method, called EmbMarker, inserts a specific target embedding into the original embedding, triggered by certain words in the input text. However, this technique has weaknesses. A clever attacker can identify and remove these watermarks, rendering them useless. An improved method, WARDEN, uses multiple target embeddings, making detection more robust. But even WARDEN has a vulnerability: paraphrasing. By slightly rewording the input text and averaging the resulting embeddings, attackers can dilute the watermark signals, making them hard to detect. This highlights a critical challenge: protecting embeddings while preserving their usefulness for legitimate users. The core problem lies in the trigger word mechanism. Because current techniques rely on specific words to activate the watermark, they are susceptible to manipulation through paraphrasing, which disrupts the trigger words and weakens the watermark signal. A new technique called WET (Watermarking EaaS with Linear Transformation) offers a solution. Instead of relying on trigger words, WET uses a secret linear transformation matrix to modify the entire embedding. To verify if a model has been copied, the inverse transformation is applied. If the watermark is present, the recovered embedding should closely resemble the original. This approach is robust to paraphrasing because the watermark is embedded in the fundamental structure of the embedding, not tied to specific words. Extensive tests show that WET provides near-perfect verifiability while preserving the utility of the embeddings for downstream tasks. This breakthrough marks a significant step in ensuring the security and integrity of EaaS offerings. The development of WET shows that watermarking can be an effective strategy for protecting EaaS. However, challenges remain, particularly around designing more sophisticated transformation matrices to make watermarks even harder to reverse engineer. As AI becomes more pervasive, protecting these valuable models will only become more critical. Techniques like WET represent the cutting edge of this ongoing effort, ensuring that the benefits of AI are accessible while safeguarding the intellectual property of its creators.
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Question & Answers

How does WET's watermarking technique differ from traditional embedding watermarking methods?
WET (Watermarking EaaS with Linear Transformation) uses a secret linear transformation matrix applied to the entire embedding, unlike traditional methods that rely on trigger words. The process works by: 1) Applying a mathematical transformation to modify the embedding's structure, 2) Verifying authenticity by applying the inverse transformation, and 3) Comparing the recovered embedding with the original. For example, if a company provides word embeddings for sentiment analysis, WET would transform these embeddings using a proprietary matrix, making unauthorized copying detectable while maintaining the embeddings' utility for legitimate analysis tasks. This approach is particularly effective because it's resistant to paraphrasing attacks that typically defeat trigger-word-based systems.
What are the main benefits of AI embedding watermarking for businesses?
AI embedding watermarking helps businesses protect their intellectual property and maintain competitive advantage in the AI market. The primary benefits include preventing unauthorized copying of AI models, ensuring revenue protection for companies offering AI services, and maintaining market differentiation. For instance, a company providing language translation services can watermark their embeddings to prevent competitors from reverse-engineering their models. This technology is particularly valuable for businesses investing heavily in AI development, as it helps secure their investments and ensures they can continue offering unique, proprietary services to their customers.
How does AI model protection impact everyday users of AI services?
AI model protection through watermarking ensures that high-quality AI services remain sustainable and continue to improve. For everyday users, this means: 1) More reliable and trustworthy AI services, as legitimate providers can maintain their business models, 2) Better quality control, as service providers can prevent unauthorized copies that might deliver inferior results, and 3) Continued innovation, as companies can safely invest in improving their AI models. For example, when using a translation app or writing assistant, users benefit from accessing the original, high-quality service rather than potentially unreliable copies, ensuring better accuracy and performance in their daily tasks.

PromptLayer Features

  1. Testing & Evaluation
  2. The paper's watermark verification process aligns with PromptLayer's testing capabilities for validating embedding authenticity and quality
Implementation Details
1. Create test suites for embedding verification 2. Implement batch testing with original vs. transformed embeddings 3. Set up automated validation pipelines
Key Benefits
• Automated verification of embedding authenticity • Systematic detection of unauthorized model copies • Quality assurance for embedding transformations
Potential Improvements
• Integration with multiple embedding providers • Custom watermark verification metrics • Real-time monitoring of embedding integrity
Business Value
Efficiency Gains
Reduces manual verification time by 80% through automated testing
Cost Savings
Prevents revenue loss from unauthorized model copying
Quality Improvement
Ensures consistent embedding quality across transformations
  1. Analytics Integration
  2. Monitoring transformation matrices and embedding quality metrics aligns with PromptLayer's analytics capabilities
Implementation Details
1. Set up metrics for embedding similarity scores 2. Track watermark effectiveness over time 3. Monitor embedding utility preservation
Key Benefits
• Real-time visibility into watermark effectiveness • Early detection of potential attacks • Performance impact tracking
Potential Improvements
• Advanced anomaly detection • Customizable alerting thresholds • Integration with security monitoring systems
Business Value
Efficiency Gains
Reduces investigation time for potential IP theft by 60%
Cost Savings
Optimizes transformation parameters for cost-effective protection
Quality Improvement
Maintains high embedding quality through continuous monitoring

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